Pride and Pressure

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Friday, August 18, 2006

Snakes on a Plane

I have to admit, I'm surprised by the reaction to this movie. I expected moral outrage over this movie. I mean, I get why I'm gagging to see it. It's like a massive marketing experiment being performed on the whole of America. But why is everyone else so excited.

Here's this massively slick marketing campaign dressed up to look like the studio awarded its contract to someone whose main qualification was a successful middle school campaign for student body president (despite the fact that their presidential duties would get in the way of their time to create an ad campaign). All of this being done with the assumption that America lacks the savvy necessary to get what's going on. And to my horrified fascination, it's WORKING.

So, People Who Assume the American Public is Retarded: 1. People Who Think Americans are Fairly Intelligent: 0. Whatever.

The think I really don't get is that people who are in general really intelligent are the ones really psyched to see this. I know that they know that it's a bad movie and all, but don't they get that they are being just a little manipulated. They're assuming that they are cleverer than the ad/marketing people because they get that the ads suck. But the ads are meant to suck. And the marketing people still end up with your money at the end of the day.

Whatev.

2 Comments:

At 7:23 PM, Blogger Chrissy said...

Hey Dalsing ... I disagree!
Well it started off as an internet phenomenon, and as far as I can tell then reason why the "intelligent" ppl are going to see it is the same reason we stayed and continued to watch "Van Helsing," it's so bad, it's good ... with the right audience.
The only problem is that it's going to inspire a bunch of other horrible films and maybe a sequel.

 
At 8:44 PM, Blogger Lynn said...

But it's just wrong that it was created to be so bad it's good. Does that make sense? Van Helsing just happened that way. This is a marketing package. Someone somewhere pitched the "It's so bad, it's good" movie, complete with an "It's so bad, it's good" ad campaign, internet push, strategy (like not having any previews), tour circuit, and PR. And that guy's gonna make a ton of fucking money.

Nothing was accidental. So why is this exciting? It's like when people stage videos for America's Funniest Home Videos.

 

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